Challenge

• Optimizing Google Ads text campaigns in Google search results for approx. 300.000 products

Solution

• Using DSA ads with appropriate exclusions
• Linking DSA ads with remarketing in Google search
• Using advanced Google scripts for automatic management of text campaign based on margin levels, stocks and selection of a specific supplier

Result

43% profit increase after 2 months* of optimizing campaign (Jan 2019- Feb 2019) and keeping the target profit

*Period compared with Nov 2018-Dec 2018. Data based on Google Ads and internal customer sales reports.